Strategic planning

Strategic planning is an organization's process of defining its strategy
or direction, and making decisions on allocating its resources to pursue this strategy.
It may also extend to control mechanisms for guiding the implementation of the strategy.
We believe that competitive strategy includes consideration of four key elements:

  • Company strengths and weaknesses
  • Personal values of the key implementers (i.e., management and the board)
  • Industry opportunities and threats
  • Broader societal expectations.

We implement a thorough media planning process from campaign brief, setting
key performance criteria, assessing target audience through to post campaign analysis.


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Keeping a strategic focus

We use research, planning and analytics to understand customer behaviour and
develop content that solves our clients' problems. Strategic planning and the development
of customer insight is at the heart of our approach to all work. We focus on identifying the real
opportunities where content can help brands play a meaningful role in their customers' lives.
Whether that is demystifying ISAs or providing fashion confidence for the summer season, through
understanding customer behaviour and applying it to our content, we deliver maximum
results for our clients and create long-term engagement with their customers.


Tjek out some of our many cases and see what we can do for You and your company.

See our cases Creativity rules