Mind to Mind | Strategy & media

Strategic planning

Strategic planning is an organization's process of defining its strategy
or direction, and making decisions on allocating its resources to pursue this strategy.
It may also extend to control mechanisms for guiding the implementation of the strategy.
We believe that competitive strategy includes consideration of four key elements:

Company strengths and weaknesses
Personal values of the key implementers (i.e., management and the board)
Industry opportunities and threats
Broader societal expectations.

We implement a thorough media planning process from campaign brief, setting
key performance criteria, assessing target audience through to post campaign analysis.

Somersby

Visuals & BTL campaigns
Designs for a strong brand

Pilsner urquell

Pure pilsner pure food
Design + BTL campaign

Coca cola zero

Just ad zero
Visuals + BTL campaign

Carlsberg

Luxury beer concept
BTL design

Tuborg beer

Outdoor & BTL
Design + visuals

M&Ms

Design, visuals
BTL and more

Carlsberg

Ski hotel design
BTL Campaign

Need your business to grow ?

Convert visitors into customers and generate more sales.

Keeping a strategic focus

We use research, planning and analytics to understand customer behaviour and
develop content that solves our clients' problems. Strategic planning and the development
of customer insight is at the heart of our approach to all work. We focus on identifying the real
opportunities where content can help brands play a meaningful role in their customers' lives.
Whether that is demystifying ISAs or providing fashion confidence for the summer season, through
understanding customer behaviour and applying it to our content, we deliver maximum
results for our clients and create long-term engagement with their customers.

Cases

Tjek out some of our many cases and see what we can do for You and your company.

See our cases Creativity rules