Social media
Social media should not be a bolt-on channel – but needs to be woven into the fabric
of your marketing strategy and reflect your Brand values. Everything we do is designed to help our
clients encourage customer advocacy through social strategies that reflect customer needs and
the client’s business values and to capitalize on their total digital marketing spend.
Learn
- Use social media yourself
- Study relevant case studies
- Educate senoir executives
- Hear from practitioners
- Explore the latest trends
Prioritieze objectives
- Improve customer engagement
-
Enhance brand and reputation
management
- Accelerate customer-driven innovation
- Attract talented employees
- Increase sales
Establish governance
- Identify opportunities
- Understand risks
- Clarify risk of NOT engaging
- Set clear social media policies
- Coomunicate policies internally
Define activities
- Define first and subsequent phases
- Target initial platforms
- Identify resources required
-
Establish responsibilities and
time commitment
- Link to offline marketing activities
Develop capabilities
-
Identify internal ‘champions’
for social media
-
Train and support champions
and staff
- Keep abreast of developments
- Establish pilot programs
-
Develop a culture of responsible
transparency
Measure and refine
- Set relevant measures of succes
- Monitor measures
-
Capture and communicate
success stories
- Report to senior executives
- Refine your strategy and measures
Engage in conversation
- Enter the conversation
- Provide relevant content
- Add value to communities
- Engage with influencers
- Respond positively
Listen
-
Identify relevant social media
monitoring tools
- Learn how you can best use the tools
-
Discover whats’s said about you
and your market
-
Find relevant communities and
conversations
- Uncover key influencers
and Graphic Design Agency based in Copenhagen / Denmark.